Paolo Vitelli (1947–2024) was a pioneering figure in the luxury yacht industry and the founder of the renowned Azimut-Benetti Group. With a vision for innovation and excellence, he established Azimut in 1969, propelling it to global prominence through cutting-edge designs and superior craftsmanship. His leadership saw the acquisition of Benetti in 1985, further cementing the company’s status as a leader in the superyacht market.
Vitelli’s career was defined by a passion for design, technological advancement, and sustainability. His contributions earned him recognition as a transformative force in maritime luxury. His passing in 2024 marks the close of an extraordinary chapter, but his influence continues to inspire and shape the future of yachting.
Jeff Hammond's 2005 Interviews with
Azimut Founder Paolo Vitelli at the
Miami Boat Show
The Secret of Azimut’s Success
Paolo Vitelli shares insights into his company’s success, yet as the clips below reveal, his impact goes far beyond the modest words he offers.
Who Comes Up with the Innovations?
Vitelli explains who on his team comes up with the bright ideas that make Azimut a trendsetter.
Innovations Through the Roof
One of the most innovative boats in the Azimut line discovers a new frontier of possibilities where the sky is the limit.
Vitelli Explains Where Azimut is Going in the Future
Vitelli predicted Azimut’s future with semi-displacement boats like the Magellano and foreshadowed the Seadeck 6 nearly 20 years ahead.
Why Azimut Won’t Build in China
Paolo Vitelli explains that he will build outside of Italy but says why he has no plans to build in China.