Brunswick Launches TotalCare Bow-to-Stern Protection For Boat Owners
The program offers extensive coverage for boat and engine components, combining simplified pricing with expanded protection benefits.
Brunswick Corporation’s (BC) Product Protection Corporation division has launched TotalCare, “an exclusionary protection program designed to deliver maximum coverage, simplified pricing, and added coverage benefits for new boat owners across the marine industry.
Billed as BC’s “most comprehensive protection” offering bow-to-stern coverage that safeguards nearly all boat and engine components, the program is available on vessels from entry-level to luxury yachts addressing the most common friction points in the boat ownership experience: complexity, cost uncertainty, and unexpected time out of the water.
The program also boasts streamlined, transparent pricing based on the original watercraft retail price, enabling fast quotes and consistent customer communication; enhanced Service Assist reimbursement per claim, reducing out-of-pocket expenses when covered repairs are needed; and coverage for hoist, lift, haul out, and access labour – costs that are often overlooked but can add up quickly.
“TotalCare reflects our commitment to simplifying the ownership experience while delivering industry-leading protection and peace of mind,” said Bijoy Jha, VP of financial and business services, Business Acceleration. “By pairing broad exclusionary coverage with an intuitive pricing structure, we’ve created a solution that’s easy for dealers to sell and easy for customers to understand.”
TotalCare will be available exclusively through participating dealers carrying Brunswick brands.