Brunswick Reports Record Sales at MIBS
Brunswick Corporation and its many brands reported record-setting performance at the Miami International Boat Show.
During the five-day event, the company saw record sales for some of its boat brands, continued strong outboard engine share and an unprecedented number of awards for its products, brands and teams.
Some of the notable highlights of the show for Brunswick were:
Brunswick won a record 16 awards during the show highlighting innovation, customer satisfaction and marketing excellence, including three NMMA Innovation Awards, two for Boston Whaler (365 Conquest and 210 Vantage) and another for the Mercury Racing 500R; five CSI awards; and eight Neptune Marketing Awards.
Also on display in Miami for the first time was Mercury Marine’s full Avator electric outboard portfolio, including the 75e and 110e that were launched earlier in 2024.
Mercury’s Joystick Piloting system for Single-Engine Vessels, another 2024 release, is designed primarily for pontoon boats with electric-powered bow and stern thrusters that deploy and stow as needed. Once deployed, the thrusters work in coordination with the boat’s single outboard to provide control.
The driver simply moves the joystick in the desired direction — sideways, diagonally, forward, backward or rotating in place — and the system takes the boat where the driver wants it to go. Plus, the system enables combined commands such as simultaneously rotating and moving sideways, per the company.
Mercury says it will roll out the new single-engine joystick control system in March. It will come in two configurations; a basic model for hydraulic-steer Mercury FourStroke, Pro XS and Sea Pro outboard engines with digital throttle and shift controls, or a premium one for electro-hydraulic steer 250-hp to 600-hp Verado outboard engines.