Invictus Collaborates with Haier
The Italian motor yacht builder has partnered with the Chinese appliance manufacturer to elevate the shipyard’s Premium Collection.
Invictus Yacht is collaborating with Haier to outfit its Premium Collection with the Chinese brand’s electrical appliances. Invictus and sister brand Capoforte are owned by the Aschenez Group in southern Italy.
The Haier offering for the Italian shipyard’s Premium Collection includes induction cooktops for both indoor and outdoor areas, refrigerators, microwave ovens plus a range of optional extras ranging from TVs and washer-dryers to small appliances.
Haier appliances debuted on a new version of the Invictus TT460 Shell Edition that was first shown at Milan Design Week 2026 and developed with designer Fabio Rotella.
Rosario Alcaro, CEO of Aschenez Group, stated: “Working with Haier is the natural evolution of our research into innovative materials and solutions, work that allowed us to shape a new version of the TT460, perfectly in tune with today’s market demands for innovation and sustainability.
“This is the first step in a broader rethinking of the entire Invictus Yacht Premium Collection, where Haier solutions will become a defining presence.”
Invictus Yacht’s collaboration with Haier for the Premium Collection will expand to the TT420 and the sister flagships, ST550 and TT550, which both debuted at the 2025 Cannes Yachting Festival.
Emiliano Garofalo, Country Manager of Haier Italia, commented: “The partnership with Invictus Yacht is rooted in a shared vision. Both brands place innovation, design and the quality of experience at the heart of everything they do, turning technology into a means of meaningfully enhancing everyday life.
“Through this collaboration, we aim to bring this expertise into the premium yachting sector, helping to redefine onboard comfort through connected, efficient solutions that integrate seamlessly into living spaces. The project reflects a contemporary interpretation of luxury, personalization and sustainability, shaping a new vision of bespoke, exclusive experiences.”
The TT460 Shell Edition is the first model within Invictus Yacht’s Platinum Collection, and the entire range will progressively benefit from this evolution. Each model will receive bespoke enhancements curated by Atelier Invictus with the goal of turning each owner’s vision into a yacht that’s truly their own, with the array of Haier products among key options.
Valentina Procopio, Invictus Yacht’s Head of Marketing, added: “Like Invictus Yachts, Haier has a strong international outlook and represents excellence in its sector worldwide. Both brands share a vision rooted in sustainability and smart efficiency, a vision that champions excellence, durability, build quality and responsible innovation.”