Lowe Boats Updates Brand Identity
Saying it wants to attract the next generation of boaters, Lowe Boats has unveiled a new logo and identity including a comprehensive evolution of the company’s product designs, features, messaging and logo.
“We’re passionate about delivering amazing experiences on the water for our customers and we have a long history of delivering world class boats for generations,” said Greg Falkner, general manager of Lowe Boats, in a statement. “The bold new direction for Lowe is built upon this strong foundation to honor our current customers’ passion for the outdoors while evolving the brand to dynamically attract the next generation of boaters.”
New Boats
In addition to changing the logo and color palette, Lowe is adapting the boats themselves. Two of the first new examples are the 2022 SS Pontoon and Bay series boats and the reimagining will be carried through the company’s full lineup in upcoming model years.
“This new era for Lowe is only as strong as our products and we couldn’t be more thrilled to launch these unrivaled designs with our consumers in mind, with our new branding, which matches our bold new style,” Faulkner added.