MasterCraft Partners with Coaching App
MasterCraft Boat Company has teamed up with the digital coaching service, Givego. The partnership brings consumers direct access to MasterCraft’s pro riders, surfers and skiers via the app to provide personalized video coaching and feedback on their smart phones.
“Whether you’re looking to step up your wakesurfing, wakeboarding or waterskiing game, our new partnership with Givego is here to help,” Matt McDevitt, MasterCraft’s vice president of global sales, said in a statement. “We are providing annual memberships to customers who purchase a new MasterCraft this year as a premium resource for enhancing their behind-the-boat experiences.”
Professional Feedback
The Givego app boasts professional athletes and certified coaches from a variety of watersports like wakesurfing, wakeboarding and waterskiing as well as golf and snow skiing. Givego was created to cater to any skill level and was built to be simple. A user uploads a 20-second video to the app and explains what he/she is working on. Then MasterCraft athletes like Steel Lafferty, Meagan Ethell, Austin Keen, Harley Clifford, Freddie Winter, Freddy Krueger and more provide feedback.
“We are thrilled to be partnering with MasterCraft Boat Company, a brand that stands for premium experiences and unprecedented quality in everything they do,” Willie Ford, Givego founder and CEO said. “Givego is excited to bring its technology and service to MasterCraft’s consumers, connecting them with the world’s best athletes and instructors to enhance their experiences on the water.”