MasterCraft Surf to Save Lives
MasterCraft embarks on second year of ‘Surf to Save Lives’ campaign supporting St. Jude Children’s Research Hospital®
MasterCraft’s ‘Surf to Save Lives’ campaign is dedicated to raising awareness and funds to support St. Jude in its lifesaving mission: Finding cures. Saving children.® Everywhere.
VONORE, Tenn. (May 22, 2024) – Building on the success of its inaugural year, MasterCraft Boat Company, the world’s best-selling towboat brand, proudly announces the continuation of its partnership with St. Jude Children’s Research Hospital® through the launch of the second annual ‘Surf to Save Lives’ campaign. Dedicated to raising awareness and funds benefitting the lifesaving work of St. Jude, the ‘Surf to Save Lives’ campaign brings together the boating community in support of children with cancer and other catastrophic diseases.
From May 24 to Oct. 1, boaters nationwide can once again participate in the campaign by logging their on-water activity through the MasterCraft Connect app. For every minute logged, MasterCraft will donate $1 to St. Jude, with a maximum donation of $75,000. MasterCraft’s commitment helps ensure that no family ever receives a bill from St. Jude for treatment, travel, housing or food so they can focus on helping their child live. The Surf to Save Lives campaign allows boaters to impact the St. Jude mission while enjoying their favorite water sports like wakeboarding, waterskiing, and wakesurfing. The ability to participate is not limited to only MasterCraft owners, as all boaters can participate by simply downloading the MasterCraft Connect app and logging their activity time.
“We are thrilled to continue our partnership with St. Jude for a second year of Surf to Save Lives. This campaign is incredibly special as it unites the boating community in a worthy cause of raising funds and awareness to bring hope to families across the country,” said Krista Schipner, MasterCraft’s Vice President of Marketing. “As boaters hit the water this summer, we encourage them to download the app and log their time behind the boat doing their favorite activities and help us raise funds for St. Jude.”
In its inaugural year, MasterCraft and the boating community's commitment to the Surf to Save Lives campaign culminated in a maximum donation of $75,000 to St. Jude. This year MasterCraft reaffirms its dedication by once again pledging the same maximum donation, aiming to make an even greater impact in the fight to cure childhood cancer.
Former professional wakeboarder and childhood cancer survivor Alexa Score returns as MasterCraft’s official spokesperson for the campaign, offering her voice and experience to raise awareness for a cause near and dear to her heart.
“As a survivor of childhood leukemia, I am deeply passionate about this cause,” said Score. “I am honored to join MasterCraft and St. Jude in their mission to support children battling cancer. We had a very successful campaign last year, and I hope even more people will join me this year by downloading the MasterCraft Connect app and getting out on the water to help us help St. Jude carry out its mission. Together, we can make a difference.”
When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer.
In addition to the company’s contribution through the Surf to Save Lives campaign, MasterCraft employees can make a pledge to St. Jude through an Employee Giving Program.
Make sure to follow MasterCraft and Alexa Score on Instagram.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats -- while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.
About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.
Media Contact:
Mandie Albert
The Brand Amp
[email protected]
Investor Contact:
MasterCraft Boat Holdings, Inc.
Bobby Potter
Vice President of Strategy and Investor Relations
(423) 884-7139
[email protected]