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Boating Business

Pearl Yachts Expands: The Company has $50 Million in Orders

Pearl Yachts 62, flying bridge, Pearl 62

Pearl Yachts says it has 20 units of the 62 flying bridge are on back order.

The UK’s Pearl Yachts has announced plans to open a new sales office in Swanwick, Southampton, in response to growing demand for the company’s boats. The shipyard has also announced a $50m order book. As early February, 20 units of the new Pearl 62 have been sold along with six units of the new Pearl 72 ahead of its launch at the upcoming Cannes Yachting Festival in September.

Growth Pattern

The sales and service network is also expanding following the appointment of Jeff Brown Yachts in San Diego and negotiations for representation in other worldwide destinations are said to be ongoing.

Pearl says it is building up its internal structure to better support the network with new appointments to key team positions coming just ahead of the new Swanwick sales office opening in April.

Iain Smallridge, Pearl Yachts Managing Director

Pearl managing director Iain Smallridge says the company is on the verge of a major expansion.

Last year wasn’t without its challenges,” says managing director Iain Smallridge. “One might think Pearl is just riding the wave of renewed interest in yachting, but it’s really been a balancing act. We wanted to take maximum advantage of the momentum, without letting that wave wash away. That’s why we’ve channeled the success of this year to improve all aspects of our business.

“Expanding the network and bringing in new talent is paramount, especially as we prepare to launch several new models over the next three years,” he adds. “As with the Pearl 62 and the 72, each design is going to bring something new to that sector of the market.

Pearl Yachts 95, flagship, Pearl 95

The 95 is the flagship of the Pearl Yachts fleet. All new models are covered by a five-year warranty.

Pearl Yachts claims to be one of the UK’s most prominent shipyards, with a fleet comprised of the Pearl 62, Pearl 72, Pearl 80 and the flagship Pearl 95 motoryacht. All newly launched Pearl yachts are covered by a unique, comprehensive five-year warranty program.