U.S. Boat Sales Expected to hit 13-Year High
The National Marine Manufacturer’s Association (NMMA) continues to report that 2020 has been a record year for new powerboat sales. The latest data shows that August was another strong month for sales in the United States, which were up 8% year to date compared to a year ago.
“All powerboat segments have recovered from any pandemic-related losses,” Vicky Yu, NMMA’s director of business intelligence, said in a statement. “There was a slight pullback in new powerboat retail sales in August compared to July, but overall sales are still very strong.”
She said that all new powerboat sales have experienced “double-digit growth in six segments,” and added, “We expect that we’ll end the year with annual boat sales reaching a 13-year high.”
The United States is the world’s leading boating market with 10 million registered boats and an estimated 140 million annual participants. New powerboat retail sales in August were down 13% compared to July, but year-to-date sales are still strong across all major categories.
Personal watercraft sales were up 2%, pontoon boats experienced a 9% increase and freshwater fishing boats were up 10% year to date.
Sales of saltwater fishing boats, tow boats, cruisers and yachts showed growth ranging from 11% to 15% compared to last year.
New outboard engine sales in August were up 15% compared to the same time last year.