LIKE ROLLING THUNDER This spring, two major economic factors (devaluation of the U.S. dollar by 15% and ultra-high tariffs and the threat of them) have hit the American boating community, slowing boat sales to a trickle. Ironically, pre-tariff boats built overseas are sitting in dealers' showrooms unsold. New boats, Made-in-America, with materials and equipment purchased with strong dollars last year are languishing in dealers' lots.
2025 may well be an inflection point in boating-consumer history when boat prices just became too damn high. The thunder of economic trouble for the industry is now too loud for even the feel-good industry leaders to deny. Find out how a bit of courage on your part could buy a boat your kids will never be able to afford.
BORN OF THE SEA There’s something special about a vessel that feels utterly at home on the water. The Solaris Power 44 Open, coming from a shipyard known for pure seaworthiness, truly shines. She’s got that sleek look, sure, but it’s her unflappable performance and smart spaces – perfect for chilling out or hosting a crowd – that really connect with the inner mariner.
UNLEASH THE SEA Ever feel the pull of true performance? The Fountain 34SC isn't just another center console; she's a testament to a legacy built on speed records and winning. With a hull designed to dance across the waves, she offers a ride that's both exhilarating and surprisingly composed, even when things get lively. Discover a vessel that truly understands going fast, comfortably
SMARTER PROP Imagine a vessel already built for serious offshore work, now made even smarter. The Everglades 435 recently tested a propeller design that’s rewriting the rules of thrust. Learn how this cutting-edge addition dramatically enhances her range and responsiveness, transforming how she handles, from slow maneuvers to spirited runs, all with less vibration.
NEW STANDARD Outdated lighting standards are finally making way for modern marine technology. Discover how the latest USCG-accepted ABYC standard for navigation lights brings brighter, tougher, and more reliable illumination to vessels of all sizes, ensuring safer passages. Find out why this change matters for every boater.
ELECTRIC POWER, SIMPLIFIED Rethink how a vessel moves with this game-changing outboard. Boaters seeking an intuitive and efficient power solution will find this new rim drive system fits perfectly. Its easy installation and versatile trimming capabilities promise optimized performance, getting more from her current power setup.
PAST MEETS PRESENT Journey back to yachting’s golden age with a magnificent twist. This 90m superyacht captivates with her classic design, directly inspired by historic giants, while secretly offering state-of-the-art features for today's adventurer. Explore how this award-winning vessel delivers both grandeur and contemporary delight for her guests.